Created by Sarah Adam for 1st time influencer marketers. You’ve got this.

Step 1 - The Basics

Answer all the obvious question before searching for the right influencers for your campaign. Make sure that the goals, KPIs and target audience are always clear and top-of-mind throughout the entire process.

1. Campaign goal:
2. Campaign KPIs:
3. Focus Social Media Platforms:
4. Target audience:
5. Languages/Geos:
6. Budget:

Step 2 - The Ideal Influencer

Choosing the right influencers is the most important step and will set the tone for your entire campaign so don’t take this lightly. Before you start your research, make sure you know what you’re looking for! Define this criteria and make sure to find some good examples as references:

1. Influencer’s title/Content topics/keywords used:
2. Social Media platforms:
3. Min followers per platform:
4. Min number of views per video/post:
5. Content style:
6. Examples for reference: